Other - Lincolnshire
My Health Lincolnshire
NHS Lincolnshire East CCG covers a large area which includes Boston, East Lindsey and Skegness. Tourism in Skegness is continuing to grow, with over 250,000 visitors in the peak summer period. Being unfamiliar with the location, many of these tourists visit A&E for minor ailments and injuries, because they simply don’t know where else to go, or who to ask for advice. To address this, the CCG wanted to offer a localised, proactive guide to healthcare which would encourage patients to use self-help information and services such as pharmacies, before asking for a GP appointment or visiting A&E. Importantly, the CCG also wanted to leverage the rapidly increasing trend of Smartphone and tablet usage. We worked with the team to provide self-care health information that could be quickly accessed on all devices and was relevant to the needs of patients. One of the key features is the use of the visitors’ location to let them know where their nearest open healthcare facilities are.