Twitter, despite what you might think is not just for teenagers and twenty-somethings alone. In fact Twitter has evolved over the past few years to become a unique and helpful way for you to communicate with your patients. It allows you to promote flu clinics and news items, let patients know if phone lines go down and help you to connect with your local community.
Why is it relevant to us?
- On Twitter, people talk about what they care about and what’s happening around them. Healthcare affects everyone and being able to engage with your local community about what’s affecting them the most can help you to help them.
- Through following individuals on Twitter, people begin to feel like they know other tweeters, despite never meeting them in person. Showing your practice personality enables you to form relationships with your target audience and reach out to potential new patients.
- It’s instantaneous! If you have an urgent announcement or even an event to promote then send a tweet. It also allows you to ask questions and respond to comments made by people.
- It’s a great way of directing traffic towards your website and getting new patients. Post helpful links to information, online forms and surveys to increase your website traffic.
- Educate your followers. Healthcare is ever changing and always topical. Twitter is a brilliant way to keep patients up to date with the latest news and important topics!
Who do I follow?
Here are a few suggestions to get you started on Twitter:
- @NHSEngland – NHS England
- @TheKingsFund – The King’s Fund – An independent charity working to improve healthcare in England
- @gmcuk – General Medical Council
- @bmj_latest – BMJ
- @DHgovuk – Department of Health
- @pulsetoday – Pulse Today – Medical news, views, education and clinical info for GPs
- @bbchealth – BBC Health news
- @HSJnews – Health Service Journal
- Your area’s CCG
- Other GP practices within your area